Exports remain a fundamental pillar for the Italian agri-food sector, with growth recorded in many markets such as Poland (+112%), Spain (+74%), and the United States (+69%). However, the most critical issue remains the high geographic concentration of export activities: Germany, the USA, France, the United Kingdom, and Spain account for roughly half of total exports, exposing the sector to risks related to geopolitical instability, currency fluctuations, and trade barriers.

In this context, the United States continues to represent a strategic outlet for Made in Italy products. According to Nomisma, between 2019 and 2024, Italian product purchases in the US grew by 66%, positioning Italy as the third-largest agri-food supplier after Canada and Mexico. The American market, characterized by one of the highest per capita GDPs in the world and an annual food expenditure exceeding $4,500 per person, therefore remains attractive for high-quality Italian products such as artisanal cheeses and regional specialties.

However, in 2025, Italian agri-food exports to the United States recorded a slowdown (-1.1%), as a consequence of the protectionist trade policies implemented under Trump and the depreciation of the dollar, highlighting how dependence on the US can make Italian companies vulnerable. The fluctuating trend in trade relations with the United States initially saw sales increase during the first months of the year, driven by stockpiling ahead of new tariffs. Subsequently, growth slowed, demonstrating the direct impact of trade barriers on the competitiveness of Italian products.

For the dairy sector, historically linked to the US market, this dynamic entails additional costs and reduced demand, pushing some producers to implement risk mitigation plans. The solution is not to give up the US, but to reduce its centrality as the sole privileged outlet, integrating the American presence into a diversified strategy by opening new markets and strengthening channels in regions with lower trade barriers and more favorable growth dynamics.

Countries such as Mexico, South Korea, Australia, Brazil, and Central-Eastern European nations like Poland and Romania are emerging as growing importers of Italian products, which can leverage development assets such as the presence of strong Italian communities and a widespread network of restaurants. The recent recognition of Italian cuisine as a UNESCO heritage further enhances the appeal of Italian products abroad, supporting the narrative of authenticity and tradition.

For companies like Caseificio Ignalat, which operates in the premium segment, market diversification is already part of the strategy. The range of artisanal cheeses — from Burrata to Stracciatella, as well as aged and smoked products — has already proven successful in high-potential markets. As Vincenzo Ignazzi, Export Manager, emphasizes: “Diversification is not just a commercial strategy, but a resilience lever. The US remains important, but it is essential to develop solid channels in growing areas where Italian dairy is perceived as excellence.”

In summary, the US market maintains its strategic role, but Made in Italy agri-food companies must build an increasingly balanced and resilient export. For Caseificio Ignalat and the entire dairy sector, expanding presence in new markets while maintaining established relations with the US represents the way to turn uncertainty into opportunity and build a strong, lasting international presence.