Once again this year, Tuttofood proved to be one of the most prestigious showcases for the international agri-food sector.
With over 95,000 industry professionals in attendance (25% of them from abroad) the Milan fair stood out as a strategic meeting point for agri-food innovation, networking and global partnerships.
This was confirmed by the highly positive experience reported by Caseificio Ignalat, a historic Apulian cheese factory that has been expressing its land through the quality of its cheeses for over seventy years: an excellence recognized both nationally and internationally.
“It’s not just an exhibition; it’s an open dialogue with the global food world” says Vincenzo Ignazzi, CEO and Export Manager of the company. For Ignalat, Tuttofood is a real opportunity to engage with new global trends and expand its commercial horizons. And the results speak for themselves: high footfall at the booth, strong interest from international buyers, and promising contacts from emerging markets such as Asia and the Middle East.
The undisputed stars of Ignalat’s booth were the Stracciatella and the Burrata, its flagship product, offered both in the classic version and in an innovative variation with basil. This fresh twist brought together tradition and innovation, drawing great interest from visitors in search of gourmet, refined and versatile food experiences. “Burrata has gone beyond being just a culinary trend. We’re pleased to see, especially at trade fairs like this, that consumers are increasingly interested not just in its taste, but in the origin, history, supply chain, and everything behind this Made in Puglia excellence” declares Ignazzi.
An engaging and impactful experiential format led by renowned food blogger Francesca D’Agnano added value to Caseificio Ignalat’s presence at Tuttofood. Her live tastings transformed the booth into a true “culinary lounge” where Burrata and other Ignalat specialties took center stage in gourmet pairings, showcasing their versatility even in high-end culinary contexts.
Caseificio Ignalat’s participation in Tuttofood is part of a broader international growth strategy. The company aims to expand abroad without compromising its roots, positioning its cheeses as ambassadors of a territory and artisanal know-how worthy of the international stage.
A short supply chain, local raw materials and traditional craftsmanship remain the cornerstones of the Ignalat production model. These principles defy global standardization, offering products with unique organoleptic qualities that are difficult to replicate elsewhere. This authenticity is a key competitive lever, especially in foreign markets where demand for niche Italian specialties is on the rise.
Nevertheless, international expansion also brings challenges, from managing the logistics of fresh products like Burrata to adapting to regulations and trade barriers. Ignalat faces these issues with a structured approach, investing in innovation and building a robust, flexible international sales network.
The experience at the Milan event is just one step in Caseificio Ignalat’s broader journey toward internationalization, driven by quality as a growth driver and by product storytelling as a tool for differentiation.
As the lights dim at Rho Fiera Milano, the Apulian dairy looks to the future with awareness and determination, ready to seize new opportunities and strengthen the connections established at Tuttofood.